# Driving More Honest Discussions in IoT

By Industrial Iot · Published 2023-04-11 · Updated 2026-07-23 · Industrial IoT on MarketScale
Canonical: https://www.marketscale.com/industries/industrial-iot/driving-more-honest-discussions-in-iot

> The Automation industry is adapting to digital problem-solving through open dialogue, peer-to-peer communication, and being present with customers and colleagues. To promote more authenticity and customer-centricity, it is important to be part of the conversation and show up with good intentions. Community building is essential for success, and the industry can learn from…

## Key points

- Open dialogue and peer-to-peer communication are critical for digital problem-solving in the Automation industry.
- Authenticity and community building are vital for achieving success and improving customer relationships.
- Industries can learn from successful brands like Patagonia and Taylor Swift to enhance their customer-centric approaches.

1. The Automation industry is adapting to digital problem-solving through open dialogue, peer-to-peer communication, and being present with customers and colleagues.
2. To promote more authenticity and customer-centricity, it is important to be part of the conversation and show up with good intentions.
3. Community building is essential for success, and the industry can learn from successful examples like Patagonia and Taylor Swift.
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Industry celebrity [Nikki Gonzales](https://www.linkedin.com/in/nikkihallgrimsdottir/), Head of Partnerships at [Quotebeam](https://quotebeam.com/) and Co-Host of [Automation Ladies](https://www.automationladies.io/), joins Getting Smart and opens up on how the Automation industry can have more honest conversations and create more meaningful dialogue together so that they can solve more problems and create better experiences for everyone in the ecosystem.

Despite being a traditionally slow-moving industry, Nikki explains how the industry is adapting to digital problem-solving through open dialogue, peer-to-peer communication, and being present with customers and colleagues.

To get started, Nikki recommends being part of the conversation and showing up with good intentions to promote more authenticity and customer-centricity. She also talks about community building and how the industry can learn from successful examples like Yeti, Patagonia, and Taylor Swift.

Tune in to the podcast to hear more insights from Nikki Gonzales and learn how to “Get Smart” in the Automation industry.

Tags: automation, community, IoT

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