Skip to content
MarketScale
‹ Back to IndustriesHospitality

Why the Gift of Travel is a Great Way to End 2020

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.   If you were still trying to figure out what gift to give this holiday season, consider giving the gift of…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Request an invite

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.

If you were still trying to figure out what gift to give this holiday season, consider giving the gift of travel. Especially for this year. It is a gift that is often overlooked, yet it is creative, thoughtful, and memorable.

We have seen this shift towards “experiences” over the past few years. And in a year where we missed having so many of our usual experiences, 2020 accelerated this shift. So truly, there is not a better time than the present to consider the gift of travel.

According to research by Destination Analysts, 47% of Americans would feel either happy or very happy to receive a travel-related gift this holiday season. And nearly 60% of respondents agreed that getting a vacation scheduled in the next six months would make them feel there is something happy to look forward to.

Here are five reasons to consider giving the gift of travel.

Gift that Keeps on Giving

It is the gift that keeps on giving. Not only will the recipient enjoy it when they receive it, but they will continue to get enjoyment looking forward to the trip, going on the trip, and then post-trip. With all of those variables and the number of times that gifting a trip can spark joy in the recipient makes it a gift with one of the best values.

It is Win-Win

Let’s be honest. If you are gifting your loved one a trip, you might very well be joining them on the trip! Win-win! Not only will your recipient enjoy the gift, but you will get to reap the benefits as well. You’ll not only enjoy planning a trip together, but you’ll also make lasting memories. Creating a dream vacation that not only your loved one will enjoy, but you will as well.

Buy Now, Travel Later

For many reasons, we might not be traveling this holiday season. But that doesn’t mean you can’t plan to travel later, when you’re ready. In fact, I HIGHLY recommend that you start planning now. First of all, there are so many deals going on. (Just take a look at Karisma’s Holiday Sale!) Secondly, when it comes time to travel again, there is going to be a huge rush of other travelers looking to book as well. So get ahead of the wave and book when there is plenty of availability. And third, let flexible cancellation/rebooking policies be your peace of mind in booking ahead. Of course, you’ll want to pay attention to the specific rules of your plane ticket or resort reservation, but now more than ever, there is more flexibility.

Travel Themed Gifts

Have fun with the gift! It doesn’t have to be a simple plane ticket or gift card (which are A-OK in my book), you can get creative with the presentation. For example, maybe pair a sunny, vacation reservation with some cute flip-flops and some sunscreen. Or sunglasses and a sarong with a gift card. Or better yet, a margarita mix with a tropical escape. You get the idea. And seriously, how can you go wrong with any of these?

Get the Best Deals

What makes planning a vacation even sweeter is knowing that you got a great deal. Traditionally speaking, planning at least six months in advance gets you some of the best rates on a future trip. Planning ahead combined with Holiday Sales means you can get even better deals! Or even go the route of an all-inclusive. And as I mentioned before, you’ll want to get ahead of the travel rush.

Stay tuned to next week where I’ll be covering the biggest changes in travel in 2020. Until then, wishing you a Happy Holiday Season!

Say Yes To Travel has a New Episode Every Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG has launched a beta version of its AI-powered conversational search to enhance hotel booking experiences. This new feature allows users to make natural language queries which link to live rates and IHG One Rewards. Hotel operators are encouraged to ensure their property data is up-to-date and AI-compatible to maximize revenue opportunities.

  • 01IHG's new AI-powered search allows natural language hotel queries.
  • 02Operators must maintain clean and AI-ready property data.
  • 03The search connects users to real-time rates and rewards.

Aug 27, 2026

Hotel tech rollouts are now a change-management project first, a software project second

Hotel tech rollouts are now a change-management project first, a software project second

Hotel technology implementations are increasingly driven by change management strategies rather than simply software development. Emphasizing deflagging and front-desk adoption can significantly impact hotel technology ROI. This approach requires careful planning and integration to be successful.

  • 01Change management is crucial in hotel tech rollouts for achieving ROI.
  • 02Deflagging and front-desk adoption are central to successful tech integration.

Aug 24, 2026

BWH Hotels grows Aiden to 58 hotels open, 20-plus in development, with a Toronto airport conversion in the pipeline

BWH Hotels grows Aiden to 58 hotels open, 20-plus in development, with a Toronto airport conversion in the pipeline

BWH Hotels is expanding its boutique brand, Aiden, with 58 operational hotels and more than 20 additional properties in development. This includes an innovative office-to-hotel conversion project, showcasing the brand's adaptive-reuse strategy. The Aiden brand exemplifies BWH Hotels' adaptability in leveraging existing structures for hospitality purposes.

  • 01BWH Hotels' Aiden brand has expanded to 58 hotels globally.
  • 02More than 20 Aiden hotels are currently in development.

Aug 24, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512