# Watch: Super Bowl LII Weekend Bring Super Profits To Minneapolis/St. Paul

Published 2018-02-22 · Updated 2026-03-26 · Hospitality on MarketScale
Canonical: https://www.marketscale.com/industries/hospitality/watch-super-bowl-lii-weekend-bring-super-profits-minneapolis-st-paul

> Minneapolis/St. Paul reported the highest increase in revenue per available room (RevPAR), or any Super Bowl host market since 2012. During Super Bowl LII Weekend (2-4 February 2018), the Minneapolis market posted an average occupancy level of 92.5%. As a result, RevPAR jumped a staggering 626% compared with the same three days in 2017. Among…

Minneapolis/St. Paul reported the highest increase in revenue per available room (RevPAR), or any Super Bowl host market since 2012. During Super Bowl LII Weekend (2-4 February 2018), the Minneapolis market posted an average occupancy level of 92.5%. As a result, RevPAR jumped a staggering 626% compared with the same three days in 2017. Among the past eight Super Bowl host markets, only Indianapolis (2012) posted a higher RevPAR increase (+1,082%). In absolute values, occupancy in the central business district was 99.0%, while ADR was US$492.38 The combination of lower hotel supply and a typically slow time of year for the market resulted in extraordinary performance gains for Minneapolis It is safe to assume we will see the opposite next year with incredibly steep declines Hannah Smith.

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