# Taco Bell’s First Hotel May Not Be Its Last

Published 2019-07-01 · Updated 2026-03-26 · Hospitality on MarketScale
Canonical: https://www.marketscale.com/industries/hospitality/taco-bells-first-hotel-may-not-be-its-last

> Last week, Taco Bell announced the availability of bookings for its pop-up hotel and resort aptly called “The Bell.” Reservations sold out in two minutes. The 70-room pop-up is located in Palm Springs, California, with prices starting at $169 per night. It will be a short, four-day, taco-themed run. Read the full article.

Last week, Taco Bell announced the availability of bookings for its [pop-up hotel and resort](https://www.fastcompany.com/90351230/taco-bell-is-opening-a-hotel-and-resort-in-palm-springs-because-this-is-the-world-we-live-in-now) aptly called “The Bell.” Reservations sold out in two minutes. The 70-room pop-up is located in Palm Springs, California, with prices starting at $169 per night. It will be a short, four-day, taco-themed run.

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