# Meet the Hospitality Expert: Orietta Verdugo

Published 2021-04-09 · Updated 2026-03-26 · Hospitality on MarketScale
Canonical: https://www.marketscale.com/industries/hospitality/meet-the-hospitality-expert-orietta-verdugo

> I’m really excited to be here today because we’re talking about the hospitality industry and it’s going through a big digital transformation and being at the center of technology at Intel, we’re really looking at how we’re using technology to personalize guest experiences and really help with operational efficiencies at the hotels. The hospitality industry…

Block Field

I’m really excited to be here today because we’re talking about the hospitality industry and it’s going through a big digital transformation and being at the center of technology at Intel, we’re really looking at how we’re using technology to personalize guest experiences and really help with operational efficiencies at the hotels.

The hospitality industry is a changed one in the wake of COVID-19 – but it’s spurred some impressive growth.

In particular, industry professionals have gone hyper-local to build communities, restructured organizations, developed innovative traveler experiences, and more.

On this [MarketScale Industry Roundtable](https://marketscale.com/live/the-evolving-hospitality-business-model/), we’ll explore an expanding hospitality footprint, the technology driving the industry forward, and hospitality’s carbon footprint through the eyes of industry experts and their front-line insights.

Tune in to the [Hospitality Roundtable](https://marketscale.com/live/the-evolving-hospitality-business-model/) on Monday April 12th to see Orietta’s takes on the evolving hospitality business model.

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