Skip to content
‹ Back to IndustriesHospitality

Increasing Fuel Prices Will Not Stop Travel This Summer

It’s no secret that the past two years haven’t been easy on the travel industry. And when it seemed people were ready to venture out into the world again, rising fuel prices made a dent in those travel plans. Or have they? Travel expert Sarah Dandashy said the evidence supports that despite the sharply increased…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

It’s no secret that the past two years haven’t been easy on the travel industry. And when it seemed people were ready to venture out into the world again, rising fuel prices made a dent in those travel plans. Or have they? Travel expert Sarah Dandashy said the evidence supports that despite the sharply increased costs on everything, people are still making those summer travel destination plans.

Have Car Rental, Will Travel

According to Allianz Partners, car rental reservations are up 13% this year compared to last. This year’s top summer rental car destinations include Los Angeles; Portland, OR; Honolulu; Boston; Seattle, Kahului, and San Diego. People are traveling once more, and big cities are the hot spots.

“Instead of necessarily seeking only open spaces as we saw in the past couple of years, people want to explore different cities,” Dandashy said. “If you look at these cities, they are all cities that are pretty spread out, and having a car is certainly beneficial and adds to the experience. People are getting back out there and going to these cities and exploring places they may haven’t considered exploring in the past two years.”

And when booking a car rental, ask if an EV option is available. With electric fueling stations public in many of these popular city destinations, it could be a great way to reduce travel costs. Although there could be an additional charge for renting the EV, the fuel savings could be worth it.

What about a Staycation?

Perhaps a more local destination is in order for those on a budget and looking to avoid costly airfare. This summer could be the perfect opportunity to take a car and travel a shorter distance to a destination. In a June 11th Tyler Morning Telegraph article, Harold Doty, Professor of Management at The University of Texas at Tyler, suggested, “It’s not that people have stopped traveling yet; it’s that they’ve reduced how far they’re willing to travel to help reduce fuel cost.”

Even with rising gas prices, a road trip could save money over flying and provide opportunities to seek closer destinations that surprise and delight.

Benefits Outweigh the Costs

Whether it’s hitting the road, or taking a flight to that summer travel destination, no matter the costs, the benefits could be worth more than the money spent on the vacation. Metrosource offered five benefits to traveling this summer, including reducing stress and anxiety.

One thing people have learned from the pandemic is time is precious. Yes, the increased costs from fuel to food to pretty much everything else are not anyone’s ideal. It certainly would make life easier to plan a trip if prices were lower. But with two summers lost to a pandemic, can people afford a third summer of travel lost due to sticker shock at the gas station? If traveling this past Memorial Day weekend is any indication, the answer is: bring on the destination.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality launched a Strategic Asset Performance division on Sept. 30, led by newly promoted SVP Shozib Khan. He now oversees IT, financial planning, hotel systems, hotel resources and transitions, brand resources, AI strategy and owner partnership. The org chart is the news. For hotel owners, the test is whether earlier forecasts become earlier action at their properties.

  • 01Spire's stated problem is turning data into action, since it says hotel companies already have more data and technology than ever. That puts the measure of the new division in decisions made earlier, with dashboards a secondary concern.
  • 02The most concrete lever for owners is executive oversight for selected hotels that need extra attention. What triggers that oversight decides when senior help reaches a given property.

Oct 7, 2026

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group, a Dallas startup led by former Remington Hospitality CEO Sloan Dean, launched with $7.5 million to manage hotels using AI agents instead of selling software. It targets at least 500 basis points of gross operating profit margin within six months of taking over a hotel. Owners would judge it on the P&L.

  • 01AIHG sells hotel AI as a management contract, taking over the P&L instead of selling software.
  • 02At least 500 basis points of gross operating profit margin within six months of takeover is the stated target, a concrete benchmark owners can hold any AI-led operator to.
  • 03The results so far come from three California design-partner hotels. The signal to watch is the first signed management agreements beyond those partners, and what those properties report at the six-month mark.

Oct 7, 2026

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu Hotel and Restaurant San Juan is a 50-room project slated to open in 2028. With a street-facing Nobu restaurant and bar plus a rooftop lounge and bar, the plan positions food and beverage to shape first impressions and public life.

  • 01At 50 rooms, Nobu’s San Juan property is small enough that its street-level restaurant and rooftop bar are likely to do most of the work of defining it.
  • 02Nobu has 20 hotels open and nearly 30 more projects in the pipeline, so its development book is already larger than its operating portfolio.
  • 03The details worth watching before the 2028 opening are how the street-level restaurant connects to the neighborhood, what the rooftop program looks like, and whether local sourcing and Puerto Rican design show up in specifics.

Oct 2, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512