# HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

By MarketScale Newsroom · Published 2026-06-17 · Updated 2026-08-24 · Hospitality on MarketScale
Canonical: https://www.marketscale.com/industries/hospitality/hitec-2026-revinates-ivy-automates-up-to-80-of-routine-guest-inquiries

> Revinate debuted Ivy at HITEC 2026, a decision-intelligence layer that automates up to 80% of routine guest inquiries across its platform.

## Key points

- Revinate launched Ivy at HITEC 2026.
- Ivy automates up to 80% of routine inquiries.
- It enhances decision making within Revinate's platform.

Revinate used HITEC 2026 in San Antonio to introduce Ivy, a decision-intelligence layer embedded across its hospitality platform that the company says can automate up to 80% of routine guest inquiries, according to Hotel Dive.

The launch marks one of the more concrete capability claims to emerge from the June 16–18 conference, where agentic AI dominated conversations across both hotel technology and online travel segments.

## Decision intelligence moves to the front desk

Rather than functioning as a standalone chatbot, Ivy is positioned as a horizontal intelligence layer that spans Revinate's existing product suite. By routing and resolving the majority of repetitive inquiries automatically, the system aims to free hotel staff to concentrate on higher-complexity guest interactions.

The 80% automation figure, cited by Hotel Dive, represents a meaningful threshold for hotel operators weighing labor costs against service consistency. Properties running lean front-office teams stand to see the most direct operational impact.

## Agentic AI spreads across online travel too

The push toward autonomous agents is not confined to property-side technology. Priceline's agentic assistant Penny has expanded its scope to cover both customer support and search discovery, according to Hotel Dive, blurring the line between service resolution and trip-planning assistance.

Penny's dual role signals that online travel agencies are rethinking the agent model as an end-to-end interface rather than a narrow support tool. The move positions conversational AI as a potential first point of contact across the entire booking journey.

## HITEC 2026 as a benchmark moment for hospitality AI

San Antonio's HITEC has historically served as a product-launch venue for hospitality technology vendors, and the 2026 edition is reinforcing that role with a concentrated set of agentic AI announcements. The convergence of property-management and online-travel players around similar automation ambitions suggests the sector is moving in a coordinated direction.

For hotel operators and travel platform executives evaluating AI investments, the emerging question is less whether to deploy agentic tools and more which layer of the guest journey, pre-arrival, on-property, or post-stay, to automate first. Revinate and Priceline are each staking out different parts of that continuum.

Block Field

## Sources

- [HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries](https://www.hoteldive.com) (Hotel Dive)

Tags: HITEC 2026, Revinate, Ivy, agentic AI, hospitality technology, hotel tech, Priceline, Penny, guest experience, online travel, decision intelligence, automation

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