# Are Subscriptions for Hotel Discounts a Viable Business Model? It Doesn’t Look Like It

Published 2021-09-22 · Updated 2026-03-26 · Hospitality on MarketScale
Canonical: https://www.marketscale.com/industries/hospitality/are-subscriptions-for-hotel-discounts-a-viable-business-model-it-doesnt-look-like-it

> Only three months after officially launching the Tripadvisor Plus subscription program in the U.S., Tripadvisor will no longer offer immediate discounts and instead move towards giving cash-back after check-in. But why the sudden change? Sarah Dandashy, the host of Say Yes to Travel, weighs in on the roadblocks to the program’s success.

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Only three months after officially launching the [Tripadvisor Plus](https://www.tripadvisor.com/Plus) subscription program in the U.S., Tripadvisor will no longer offer immediate discounts and instead move towards giving cash-back after check-in. But why the sudden change? Sarah Dandashy, the host of Say Yes to Travel, weighs in on the roadblocks to the program’s success.

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