# The ROI of Empathy: How Compassion Drives Growth in Dementia Care

By Chip Rosales · Published 2025-06-09 · Updated 2026-05-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/the-roi-of-empathy-how-compassion-drives-growth-in-dementia-care
Creator hub: Rogue Marketing

> As dementia diagnoses rise at an alarming rate, affecting 57 million people worldwide, healthcare providers face the challenge of offering compassionate, cost-effective support at scale. A new program from CMMI, GUIDE (Guiding an Improved Dementia Experience), aims to tackle this head-on, allowing organizations to bring next-generation dementia care models to traditional Medicare populations. With…

## Key points

- Emotional storytelling and caregiver-centered messaging outperform traditional cost-and-quality healthcare marketing.
- Ceresti Health uses AI and automation to create scalable, 'snackable' content that resonates with healthcare buyers.
- A proprietary scoring model helps Quintana's revenue team prioritize high-conversion sales opportunities in a complex, high-cost sales cycle.

Block Field

As dementia diagnoses rise at an [alarming rate](https://nyulangone.org/news/united-states-dementia-cases-estimated-double-2060), affecting [57 million people worldwide](https://www.who.int/news-room/fact-sheets/detail/dementia), healthcare providers face the challenge of offering compassionate, cost-effective support at scale. A new program from CMMI, [GUIDE (Guiding an Improved Dementia Experience)](https://www.ceresti.com/guide), aims to tackle this head-on, allowing organizations to bring next-generation dementia care models to traditional Medicare populations. With sky-high customer acquisition costs and emotionally fraught sales cycles, the stakes for innovation in healthcare revenue strategy couldn’t be higher.

So, how do revenue leaders navigate the complexities of scaling healthcare solutions while staying grounded in humanity? And what does a modern, emotionally intelligent go-to-market approach actually look like?

In this episode of [*While You Were Working*](https://marketscale.com/shows/rogue-marketing/) by [Rogue Marketing](https://gorogue.net/), host [Chip Rosales](https://www.linkedin.com/in/chiprosales/) speaks with [Rhonda Quintana](https://www.linkedin.com/in/rhonda-quintana/), Chief Revenue Officer at [Ceresti Health](https://www.ceresti.com/). They dive deep into the strategic and emotional nuances of selling dementia care solutions, balancing automation with storytelling, and building scalable programs that center the caregiver experience.

**The main topics of conversation:**

- Why storytelling and emotional resonance outperform traditional cost-and-quality messaging in healthcare marketing
- How Ceresti Health is leveraging automation and AI tools to make content more “snackable,” relevant, and scalable
- The proprietary scoring model Quintana’s team uses to prioritize high-conversion sales opportunities

Rhonda Quintana, MBA, is a seasoned healthcare executive with over 25 years of experience leading revenue growth, go-to-market strategy, and strategic partnerships across organizations like Ceresti Health, Optum, and Babylon. Her core strengths lie in customer-centric innovation, population health management, and leveraging automation and data analytics to drive scalable, high-impact solutions. With a proven track record in leading cross-functional teams and building performance-driven cultures, she’s recognized for her expertise in consultative selling, client retention, and navigating complex healthcare ecosystems.

*Article written by MarketScale.*

Tags: Ceresti Health, Chip Rosales, dementia care, Rhonda Quintana, Rogue Marketing, While You Were Working

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