# The Wave of Technology Startups is Driving Innovation, Which is Revolutionizing Healthcare

By Brian Urban · Published 2023-12-13 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/technology-startups-driving-innovation-revolutionizing-healthcare

> Emerging healthcare companies are solving critical industry challenges by leveraging technology to meet the needs of aging populations and chronic disease manag

## Key points

- Emerging healthcare companies are solving critical industry challenges by leveraging technology to meet the needs of aging populations and chronic disease manag

Block Field

The healthcare industry is [undergoing a notable transformation](https://marketscale.com/industries/healthcare/himss-2023-unlocking-the-future-of-healthcare-with-revolutionary-ideas-and-cutting-edge-solutions/) that's being driven by technology startups. These emerging companies are currently reshaping how healthcare is delivered, accessed, and experienced. Amid this evolution, [**Reciprocity Health**](https://www.reciprocityhealth.com/), headed by its CEO[ **Matt Swanson**](https://www.linkedin.com/in/matthewbswanson), stands out for its innovative approach. Today, healthcare technology startups are not just a trend but a necessity, and they are geared to address the growing demands of an aging population and the increasing burden of chronic diseases.

> Today, healthcare technology startups are not just a trend but a necessity, and they are geared to address the growing demands of an aging population and the increasing burden of chronic diseases.

How are technology startups like Reciprocity Health redefining the healthcare landscape? What makes their approach unique and effective in addressing the complex challenges of modern healthcare?

On the latest segment of “[Healthcare Rethink](https://marketscale.com/shows/finthrive/)Brian Urban explores the world of healthcare technology startups with special guest **Matt Swanson** of Reciprocity Health. The two explored how these startups are transforming the healthcare industry, Reciprocity Health’s unique approach, and Swanson's journey and insights in the sector.

During their conversation, Urban and Swanson also discussed:

- The evolution of healthcare technology startups and their growing impact on the industry.
- The unique approach of Reciprocity Health in addressing healthcare challenges through innovation.
- Matt Swanson’s personal journey and experiences, shaping his vision for Reciprocity Health.

### About the Guest

**Matt Swanson** is the CEO of Reciprocity Health. He has an extensive background in healthcare and technology and is also an adjunct professor at Alfred Lerner College of Business and Economics at University of Delaware. Swanson’s journey is marked by a series of innovative endeavors, from involvement in inner-city education projects to pioneering work in healthcare technology. His experiences have equipped him with a perspective towards innovation in the healthcare sector.

Tags: Brian Urban, FinThrive, healthcare, Healthcare Rethink, innovation, Matt Swanson, Reciprocity Health, technology startups

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