# How Do You Tailor Healthcare Affordability?

By Brian Urban · Published 2024-04-05 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/tailor-healthcare-affordability

> A healthcare CEO shares how personalized financial solutions can ease the burden on both patients and providers

## Key points

- A healthcare CEO shares how personalized financial solutions can ease the burden on both patients and providers

Block Field

[Healthcare Rethink](https://marketscale.com/shows/finthrive/), a [FinThrive](https://finthrive.com/) podcast, addresses the pressing issue of healthcare affordability. Host [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/) engages with [**Srulik Dvorsky**](https://www.linkedin.com/in/srulik/), Co-Founder & CEO of [**TailorMed**](https://tailormed.co/), in a discussion that unpacks the practicalities of reducing the financial burden of [medical expenses on patients](https://marketscale.com/industries/healthcare/give-healthcare-consumers-a-clean-slate/) and providers alike. With a background in medical devices and a personal connection to the healthcare struggles of loved ones, Dvorsky provides a business-oriented narrative of his shift to developing TailorMed's innovative platform.

The podcast explores TailorMed's core functionalities, highlighting how its approach extends beyond simple payment assistance to a comprehensive affordability strategy. "We're building a network that sees patients everywhere they are prescribed their medication, effectively removing the signature barrier to treatment," Dvorsky explained.

We're building a network that sees patients everywhere they are prescribed their medication, effectively removing the signature barrier to treatment.— Srulik Dvorsky, Co-Founder & CEO at TailorMed

This episode summarizes TailorMed's role in reshaping healthcare's economic landscape through its analytical tools and network, painting a picture of a future where technology and empathy converge to ease the cost of healthcare.

Episode Highlights:

- Dvorsky's transition from medical device innovation to healthcare affordability solutions
- TailorMed’s analytics platform and its role in enhancing patient care through improved financial navigation and support
- Insights into TailorMed's Affordability Network and its potential to transform patient experiences by reducing the financial toxicity of medical treatments

### About the Guest

**Srulik Dvorsky** co-founded TailorMed and leads the company as its CEO, steering it to be a leader in healthcare affordability solutions. He brings over a decade of experience from the medical device sector, where he led the development of an innovative treatment for ischemic stroke—a breakthrough implantable neurostimulator. Dvorsky's technical expertise runs in tandem with his commitment to healthcare, shaped by his active role as a caregiver to family members with critical illnesses. This dual perspective has given him a profound understanding of the healthcare challenges patients and providers face, fueling his dedication to making healthcare more accessible and affordable.

Tags: Brian Urban, FinThrive, healthcare affordibility, Healthcare Rethink podcast, Srulik Dvorsky, TailorMed

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