# SaaS Platforms in Healthcare: Shaping the Future with Advanced Data Exchange and Virtual Care

By Brian Urban · Published 2024-01-11 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/saas-platforms-transforming-healthcare-data-virtual

> Advanced software tools are reshaping how healthcare organizations exchange data and deliver patient care at scale

## Key points

- Advanced software tools are reshaping how healthcare organizations exchange data and deliver patient care at scale

As SaaS platforms in healthcare continue to gain momentum, what role are they playing in fundamentally transforming patient and provider experiences? FinThrive's Director of Innovation and Emerging Markets Brian Urban, who has extensive experience in health plan management and product innovation, offered deep insights into this transformation. Urban discussed the pivotal role of SaaS platforms in healthcare, categorizing them into three impactful areas: data exchange, social care technology, and virtual care models. "So those three buckets… have been having the highest impact to patient provider payer satisfaction, but also return as well. So they're going to continue to be more a part of the standard accepted ecosystem," he said. They're going to continue to be more a part of the standard accepted ecosystem.— Brian Urban, Director of Innovation and Emerging Markets at FinThrive

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