# Revolutionizing Medicare Advantage: Alivi’s Tech-Driven Approach

By Brian Urban · Published 2024-01-10 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/revolutionizing-medicare-advantage-alivi-tech-driven-approach

> A FinTech veteran applies cross-industry innovation to unlock personalized benefits in Medicare Advantage plans

## Key points

- A FinTech veteran applies cross-industry innovation to unlock personalized benefits in Medicare Advantage plans

In the latest Healthcare Rethink podcast by FinThrive, host Brian Urban delves into the transformative impact of FinTech on Medicare Advantage with Alivi CEO Magdiel Rodriguez. The episode highlights Rodriguez's journey from the FinTech sector to healthcare, underscoring the potential for cross-industry innovation in enhancing Medicare Advantage plans. The duo discuss the integration of technology in healthcare, focusing on personalized, tech-driven solutions for supplemental benefits. This insightful conversation reveals how Alivi is shaping the future of healthcare services, making them more accessible and effective for members.

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