# Person First, Then Patient…The Real Human-Centered Design

By Brian Urban · Published 2023-12-20 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/real-human-centered-design

> Prioritizing individual experiences over clinical processes unlocks efficiency and cost savings across healthcare systems

## Key points

- Prioritizing individual experiences over clinical processes unlocks efficiency and cost savings across healthcare systems

Block Field

At a time when healthcare faces the dual challenge of escalating costs and the need for personalized care, human-centered design stands out as a critical solution. Studies reveal that human-centered design approaches in healthcare can lead to a significant [reduction in healthcare costs](https://gh.bmj.com/content/7/3/e007912). This approach, prioritizing individual [patient experiences](https://marketscale.com/industries/health/value-based-care-carrum-health/) and needs, marks a crucial evolution in healthcare, offering a path to improve patient outcomes and make healthcare systems more efficient and cost-effective.

> human-centered design approaches in healthcare can lead to a significant reduction in healthcare costs

In the latest episode of [Healthcare Rethink](https://marketscale.com/shows/finthrive/), a [**FinThrive**](https://finthrive.com/) podcast, host [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/) sits down with [**Dr. Craig Joseph**](https://www.linkedin.com/in/craigjoseph/), Chief Medical Officer at [**Nordic Global**](https://www.nordicglobal.com/). Their discussion delves into the role of human-centered design in healthcare, drawing from Dr. Joseph's rich experience and his co-authored book, ["Designing for Health: The Human-Centered Approach."](https://www.nordicglobal.com/what-we-think/insights/designing-for-health)

Key highlights of the episode include:

- Seeing Beyond the Illness: Emphasizing the importance of recognizing each patient as a unique individual
- Harmonizing Technology with Compassion: Optimizing Electronic Health Records (EHRs) to strengthen the patient-care provider bond
- The Power of Feedback: Discussing the critical role of continuous feedback in refining healthcare systems to align with actual patient needs

**Dr. Craig Joseph**'s transition from a computer science background to a medical professional and healthcare IT leader gives him a unique lens to view technology integration and patient care. His insights and experiences underscore the importance of human-centered design in creating healthcare systems that are not only technologically advanced but also profoundly attuned to the human element they serve.

Tags: Brian Urban, Designing for Health: The Human-Centered Approach, Dr. Craig Joseph, FinThrive, human-centered design, Nordic Global

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