# Personalized Campaigns in a Digital Marketing World

By Kevin Stevenson · Published 2023-09-15 · Updated 2026-05-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/personalized-campaigns-in-digital-marketing
Creator hub: I Don't Care

> The rise of generative AI is forcing marketers to rethink whether personalization or automation holds the key to customer engagement

## Key points

- Gartner's 2019 prediction that 80% of marketers would abandon personalization by 2025 was made before the pandemic and generative AI changed the landscape.
- AI can enhance marketing automation, but human touch and deep industry knowledge remain critical to crafting effective campaigns.
- Personalized campaigns present both significant challenges and meaningful rewards for healthcare and other industries.

Block Field

In 2019, when **Gartner** predicted that [80% of marketers](https://www.gartner.com/en/newsroom/press-releases/2019-12-02-gartner-predicts-80--of-marketers-will-abandon-person) would abandon personalized campaigns by 2025, the world had not yet experienced the global pandemic. And while artificial intelligence (AI) was part of the conversation, generative AI was not.

In today's digital age, the marketing landscape is evolving rapidly, with businesses constantly seeking innovative ways to connect with their audience. One of the most debated topics is the balance between personalized campaigns and the allure of automation, especially with the [rise of AI](https://marketscale.com/industries/business-services/young-marketers-are-becoming-leading-experts-in-ai-and-leveraging-generative-ai/). Is the future of marketing personal or automated?

In the latest episode of [I Don't Care](https://marketscale.com/shows/i-dont-care/), host [Kevin Stevenson](https://www.linkedin.com/in/kevinwstevensonmbafache/) sits down with [Derek Chew,](https://www.linkedin.com/in/derekchew/) Co-founder and CEO of [Fullmoon Digital](https://fullmoondigital.com/), to assess the pressing issue.

Stevenson and Chew's conversation includes the following:

- The challenges and rewards of implementing personalized campaigns
- The role of AI in modern marketing and its limitations
- The importance of human touch and industry knowledge in crafting effective campaigns

### About the Guest

**Derek Chew**, a seasoned digital marketer, founded **Fullmoon Digital** in 2017. With a background in major corporations, including a stint as the internal SEO at Yahoo, Chew brings a wealth of experience. His agency, known for its remote working model, serves many clients, from high fashion apparel to aftermarket auto parts. Chew's passion for genuine brand-client partnerships and candid insights into the industry's challenges make him a sought-after voice in digital marketing.

Tags: AI, Derek Chew, digital marketing insights, Fullmoon Digital, I Don't Care Podcast, Kevin Stevenson, personalized campaigns

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