# Next Generation Rural Healthcare is Here: How the Practice of Medicine is Changing and Why

By Brian Urban · Published 2023-10-27 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/next-generation-rural-healthcare

> Technology and innovation are reshaping how doctors reach patients in remote areas, but new obstacles emerge alongside solutions

## Key points

- Technology and innovation are reshaping how doctors reach patients in remote areas, but new obstacles emerge alongside solutions

Block Field

Rural healthcare is undergoing a transformative shift and is not just about location. With the rise of telemedicine and the increasing need for accessible care, medicine is evolving rapidly with [new technology](https://marketscale.com/industries/healthcare/can-the-pandemic-accelerated-adoption-of-digital-health-technology-be-a-positive-prognosis-for-rural-health/). Telemedicine creates a critical lifeline in providing care to rural communities. Still, is telemedicine enough to fill the gaps in rural healthcare, or does this solution bring [new challenges](https://slate.com/technology/2023/09/telehealth-revolution-revenue-rural-hospitals-research.html)?

> Telemedicine creates a critical lifeline in providing care to rural communities.

How is the next generation of rural healthcare shaping the future of medicine, and why is this change crucial now more than ever?

In this [Healthcare Rethink](https://finthrive.com/resources/watch-listen), a [FinThrive](https://finthrive.com/) Podcast episode hosted by [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/), Urban dives deep into this topic with guest [Dr. Jason Woloski MD](https://www.linkedin.com/in/jason-r-woloski-md-faafp-82b7a373/), the Assistant Program Director at [Geisinger Family Medicine Residency](https://www.geisinger.edu/education/residencies-fellowships/residencies/family-medicine-residency-wb/faculty). Together, they explore:

- The rise and significance of telemedicine in rural areas
- The challenges and opportunities of patient engagement in today's healthcare landscape
- The role of infrastructure, from transportation to broadband access, in shaping healthcare access

### About the Guest

**Dr. Jason Woloski**, with over fifteen years in the field, is a seasoned physician and an educator to young residents. His journey into medicine, inspired by a family physician during high school, has made him a pivotal figure in the **Geisinger** healthcare system. With a keen understanding of the challenges faced by urban and rural underserved areas, Dr. Woloski emphasizes the importance of a holistic approach to healthcare, considering factors beyond just medical treatment.

Tags: Brian Urban, Dr. Jason Woloski, FinThrive, Geisinger Commonwealth School of Medicine, Geisinger Family Medicine Residency, Healthcare Rethink podcast, rural healthcare, Telehealth, telemedicine

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