# Medicare Advantage Plans: If You Don’t Know…Now, You Know…DUOS

By Jenn Kerfoot · Published 2023-12-18 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/medicare-advantage-plans-if-you-dont-knownow-you-knowduos

> A healthcare executive reveals how military discipline shapes innovation strategies in an increasingly competitive managed care landscape

## Key points

- A healthcare executive reveals how military discipline shapes innovation strategies in an increasingly competitive managed care landscape

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Finding ways to stand out in the crowded Medicare Advantage Plans space can be a challenge in today's continually evolving healthcare industry. On Healthcare Rethink, a FinThrive podcast, host [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/) welcomes [**Jenn Kerfoot**](https://www.linkedin.com/in/jkerfoot/), Chief Strategy Officer at [**DUOS**](https://www.getduos.com/), to share her journey from a Navy Corpsman to a healthcare executive and how her experiences shape her approach to innovation in managed care.

With a passion matched only by her diverse background, **Jenn Kerfoot** brings a unique perspective to **DUOS**. Drawing wisdom from her days in the military, she emphasizes the importance of aligning leadership and staying true to one's course amidst the distractions of growth and excitement. Kerfoot recognizes the critical need for safety and compliance, especially in startups navigating the complex regulatory environment of managed care.

> Kerfoot recognizes the critical need for safety and compliance, especially in startups navigating the complex regulatory environment of managed care.

In a market buzzing with technological advancements, **DUOS** aims to simplify the [healthcare experience](https://marketscale.com/industries/health/provider-experience-and-engagement/) for members by providing digital and telephonic care navigation. Kerfoot's approach—ensuring clarity and trust in member engagements—reflects a deep understanding that effective communication is the foundation of healthcare delivery. She highlights the necessity of sharing knowledge within the industry to democratize healthcare and empower the community. This episode reveals how **DUOS** and leaders like Kerfoot are reshaping the future of healthcare by focusing on transparency, trust, and a culture of compliance.

Tags: Brian Urban, DUOS, FinThrive, Healthcare Rethink podcast, Jenn Kerfoot, Medicare, Medicare Advantage Plans

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