# Looking Beyond Profit to Harness Technology and Influence for Purpose in Healthcare

By Brian Urban · Published 2023-09-20 · Updated 2026-05-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/looking-beyond-profit-to-harness-technology-and-influence-for-purpose-in-healthcare
Creator hub: Highway to Health

> Healthcare leaders are redefining success by channeling technology and influence toward meaningful social impact rather than revenue alone

## Key points

- Healthcare success is being redefined beyond revenue to include social impact and community benefit.
- Technology and influence are powerful levers that leaders can direct toward purpose-driven outcomes.
- EY's perspective highlights the need for intentional frameworks that align innovation with equity and meaningful change.

Block Field

In the constantly changing landscape of technology and innovation, leveraging one's resources for a purpose in healthcare beyond profit is becoming increasingly vital. Particularly in sectors like healthcare, the responsibility to contribute doesn't merely revolve around monetary gains but is deeply rooted in purpose and influence. Harnessing the power of technology, intellectual property, and human capital to make a positive impact is the new directive for leaders today.

> Harnessing the power of technology, intellectual property, and human capital to make a positive impact is the new directive for leaders today.

As [**Brian Urban**](https://www.linkedin.com/in/brian-urban-8416b571/), the Director of Innovation and Emerging Markets for [**FinThrive**](https://finthrive.com/) aptly puts it, purpose in healthcare is not just about waiting for opportunities, but proactively seeking ways to share your voice and make a difference. Tune into [*Highway to Health*](https://marketscale.com/shows/highway-to-health/) for more of his insights.

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