# Influence and Connection across Healthcare starts with a VOICE

By Brian Urban · Published 2023-09-29 · Updated 2026-07-23 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/influence-and-connection-across-healthcare-starts-with-a-voice

> Healthcare leaders who master authentic communication unlock influence that transforms industry conversations and relationships

## Key points

- Mastering authentic communication is pivotal for healthcare leaders to transform industry relationships.
- A holistic approach combining public health knowledge and business acumen is essential in healthcare.
- Voice plays a fundamental role in influencing and connecting within the healthcare industry.

In the latest episode of the [Healthcare Rethink](https://open.spotify.com/show/7rNCoqosiE0Wi1KqmcI6UP) podcast, presented by [FinThrive](https://finthrive.com/), host [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/) sits down with [Alex Maiersperger](https://www.linkedin.com/in/alexmaiersperger/), the Global Principal Healthcare at [SAS.](https://www.sas.com/en_us/software/health.html) Their conversation charts the role voice plays in influencing and connecting the healthcare industry. **Maiersperger**, who co-founded the Advancement League, shares his journey from being a healthcare optimist to leading global product marketing efforts at **SAS**. This episode highlights the significance of blending public health knowledge with business acumen, emphasizing the need for a holistic approach in healthcare.

> This episode highlights the significance of blending public health knowledge with business acumen, emphasizing the need for a holistic approach in healthcare.

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