# Connecting the Disconnected: Inside Personify Health’s Mission to Make Personalized Care the New Standard

By David Kemp · Published 2025-06-18 · Updated 2026-05-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/how-personalized-healthcare-is-reshaping-the-patient-experience
Creator hub: Highway to Health

> As healthcare costs continue to rise and patient needs become increasingly complex, personalization has emerged as a critical strategy in improving access, outcomes, and experiences. Despite 75% of surveyed Americans wishing for a more personalized healthcare experience, most health plans still offer one-size-fits-all solutions. But the shift toward personalization is more than just a…

## Key points

- 75% of Americans want a more personalized healthcare experience, yet most health plans still offer one-size-fits-all solutions.
- Personify Health uses AI to power smarter navigation, fraud detection, and patient engagement predictions across 20 million covered lives.
- Operating in 190 countries and 23 languages, Personify Health addresses language gaps, health literacy, and access limitations at a global scale.

Block Field

As healthcare costs continue to rise and patient needs become increasingly complex, personalization has emerged as a critical strategy in improving access, outcomes, and experiences. Despite 75% of surveyed Americans wishing for a more [personalized healthcare experience](https://www.businesswire.com/news/home/20200218005006/en/75-of-U.S.-Consumers-Wish-Their-Healthcare-Experiences-Were-More-Personalized-Redpoint-Global-Survey-Reveals), most health plans still offer one-size-fits-all solutions. But the shift toward personalization is more than just a trend—it’s becoming the foundation for effective care delivery.

So, how can personalization and technologies like AI transform how patients engage with the healthcare system?

Welcome to [*Highway to Health*](https://marketscale.com/shows/highway-to-health/). In the latest episode, host [David Kemp](https://www.linkedin.com/in/david-kemp-82376988/) sits down with [Dave Thomas](https://www.linkedin.com/in/dave-thomas-78a07b25/), VP of National Accounts and Distribution at [Personify Health](https://personifyhealth.com/), to explore how technology, data, and human-centered design are being woven together to simplify and elevate the healthcare experience for millions of members.

**Key Takeaways from the Episode:**

-  **Redefining Personalization:** Dave Thomas explains how Personify Health delivers truly personalized healthcare by [tailoring information](https://marketscale.com/industries/health/personalized-solutions-through-data-are-the-future-of-aligning-healthcare-staff-needs-with-patient-outcomes/), communication, and resources to each member’s unique needs, preferences, and health journey—helping them navigate coverage and make informed decisions. 
-  **AI-Powered Navigation and Outcomes:** From detecting fraud to predicting patient engagement, artificial intelligence is powering smarter, faster, and more impactful healthcare decisions across [20 million covered lives](https://personifyhealth.com/press/personify-health-named-a-leader-in-idc-marketscape-u-s-patient-engagement-and-enablement-technology-2024-2025-vendor-assessment/) in Personify’s ecosystem. 
-  **Breaking Down Barriers:** By operating in 190 countries and 23 languages, Personify Health is addressing not just language gaps but also health literacy, access limitations, and lifestyle differences—delivering care in the way patients best understand and respond to. 

Dave Thomas is a seasoned healthcare benefits executive with over two decades of experience leading national sales, account management, and cost-containment strategies for self-funded employer groups. He has held senior leadership roles at Personify Health, The Health Plan, and HealthSmart, where he specialized in delivering customized benefits solutions that improve employee experience while managing costs. Known for his thought leadership and client-centric approach, Dave consistently drives growth by aligning benefit strategies with recruitment, retention, and operational efficiency goals.

*Article written by MarketScale.*

Tags: ai in healthcare, Dave Thomas, David Kemp, navigation platform, patient engagement, personalized healthcare

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