Skip to content
MarketScale
‹ Back to IndustriesHealthcare

How Does the Weight of New Responsibilities on Nurses Impact Care?

The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.   Nurses are an integral part of the healthcare ecosystem. They have been critical to…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from I Don't Care on MarketScale.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.

Nurses are an integral part of the healthcare ecosystem. They have been critical to the frontline response to the pandemic, but how is the profession faring? Host Kevin Stevenson invited Kathleen O’Grady Winston, Ph.D., RN, College of Nursing Dean at the University of Phoenix, to the show to discuss what’s happening in nursing, including a new survey her college published.

The first topic Stevenson addressed was the concern of an exodus from the profession because of the stress of COVID-19. Winston shared, “There is good news on this, as 99% of respondents to our study said they are still very satisfied with the profession.”

Winston does, however, have concerns with the pipeline of qualified, eligible candidates. “We have a capacity and pipeline issues exaggerated by the pandemic but existed before,” she said.

While interest in the profession is high, Winston noted that the desire to be a nurse and what’s needed academically and personally are different things.

The curriculum for nursing is also always evolving, and COVID-19 has made its impact. “It’s a dynamic discipline, and we’ve been updating activities and experiences that prepare for the management of infectious diseases,” Winston noted.

Stevenson and Winston then went in-depth on the survey results, picking on two data points that are important to address—nurses not being heard or appreciated. How do these sentiments impact the industry?

“What they are asking for is to be at the table when decisions are made. They have a unique voice, and it’s one of advocacy for the patient. For nurses to be appreciated, transparency, sharing information, and closing the loop by communicating back to the nurses on the insight they provided,” Winston said.

Listen to Previous Episodes of MarketScale’s I Don’t Care Right Here!

I Don't Care

Part of this channel

I Don't Care

Candid healthcare leadership conversations with Kevin Stevenson

Visit the channel

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

OpenAI Links ChatGPT to Epic EHRs, Adds Health Data Plugin

OpenAI Links ChatGPT to Epic EHRs, Adds Health Data Plugin

OpenAI announced a ChatGPT for Healthcare integration with Epic EHRs and a plugin linking to nine public healthcare data sources, Healthcare IT News reported Sept. 4, 2026. UCSF Health is piloting the EHR integration, according to OpenAI.

  • 01Some health systems can embed ChatGPT for Healthcare within Epic screens, letting staff pull visit notes, lab results, medications, and specialist records without leaving the EHR.
  • 02OpenAI launched a Healthcare Public Data plugin linking to nine sources, including ClinicalTrials.gov, CMS Coverage, RxNorm, DailyMed, and PubMed, available to eligible U.S. ChatGPT for Clinicians users.
  • 03Health IT teams should verify which patient data fields are exposed, whether prompts and outputs generate audit logs, and assess which of the nine plugin data sources align with their specialty mix before expanding beyond pilot programs.

Sep 11, 2026

Sentara put a predictive model in Epic’s worklist

Sentara put a predictive model in Epic’s worklist

Sentara Health embedded a predictive risk model into Epic and redesigned nursing workflows, reducing hospital-onset MRSA bacteremia by about 45%, according to Healthcare IT News. Healthcare IT News also reported that DaVita’s CIO said embedding AI-powered insights into clinical workflows, not simply collecting more data, is helping clinicians coordinate care. Together, the examples point to ROI when insights are placed in clinical workflows.

  • 01According to Healthcare IT News, Sentara reduced hospital-onset MRSA bacteremia by about 45% after embedding a predictive risk model into Epic and redesigning nursing workflows.
  • 02More than half (56%) of respondents cited software and technology as one of their top three strategic priorities, and around 75% expected spending growth to continue over the next 12 months.

Sep 11, 2026

CMS Sets $90-$420 Per-Patient Payments for Chronic Care Tech

CMS Sets $90-$420 Per-Patient Payments for Chronic Care Tech

CMS's ACCESS payment model, fully active as of July 2026, pays companies $90 to $420 per Medicare beneficiary per year for technology-supported chronic care tied to outcomes, according to HFMA. The model also requires participants to connect through CMS-designated interoperability networks, and more tech companies than traditional providers have signed on so far.

  • 01CMS ACCESS model provides annual payments of $90 to $420 per Medicare beneficiary for chronic care supported by technology.
  • 02Payments in the ACCESS model range from $90 to $420 per beneficiary per year depending on whether specified outcome targets are met.
  • 03The initiative aims to promote the integration of technology in chronic care management.

Sep 10, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512