# Healthcare and Housing: Raising the Roof on Healthcare, Literally!

By Brian Urban · Published 2024-01-31 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/healthcare-and-housing

> Housing stability emerges as a critical yet overlooked lever for improving patient outcomes and reducing healthcare costs

## Key points

- Housing stability emerges as a critical yet overlooked lever for improving patient outcomes and reducing healthcare costs

Block Field

In this episode of the [Healthcare Rethink](https://marketscale.com/shows/finthrive/) Podcast by **FinThrive**, host [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/) engages in a thought-provoking conversation with [Jake Rothstein](https://www.linkedin.com/in/jakerothstein/), the Founder & CEO of **Upside**, exploring innovative solutions in healthcare and housing.

Urban and Rothstein journey into **Upside**'s healthcare transformation through addressing housing needs. Rothstein shares his personal story and the inception of **Upside**, highlighting its impact on societal change and healthcare. The discussion covers the challenges of aging in place, the significance of housing in healthcare, and the innovative model of **Upside** that combines data strategy and a network of housing options to support diverse populations. The conversation also touches on the role of health plans in improving [healthcare delivery](https://marketscale.com/industries/healthcare/papa-ceo-andrew-parker-healthcare-rethink-addressing-loneliness-social-health/) through housing solutions.

> The innovative model of Upside that combines data strategy and a network of housing options to support diverse populations.

Additional highlights include:

- The challenges of aging in place and the concept of the five Ds: death, downsizing, divorce, disaster, and disability
- The importance of closing the loop in healthcare housing, ensuring stability, and reporting back to health plans
- The role of health plans in addressing housing needs and the impact of supplemental benefits in Medicare Advantage

Tags: Brian Urban, FinThrive, healthcare and housing, Healthcare Rethink podcast, Jake Rothstein, Upside

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