Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Health Systems Need “Cheerleaders,” Better Teen Outreach to Solve Healthcare Worker Shortage

Here’s a scary statistic: By 2034, we could see a shortage of a whopping 124,000 physicians in the country. Even though this eventuality is over a decade away, staff shortages in the healthcare system have been reported for years and need actionable solutions. What can the industry do to advocate for itself while it also…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Here’s a scary statistic: By 2034, we could see a shortage of a whopping 124,000 physicians in the country. Even though this eventuality is over a decade away, staff shortages in the healthcare system have been reported for years and need actionable solutions. What can the industry do to advocate for itself while it also works to address the healthcare worker shortage and the funding, safety, and operational deficiencies hurting retention rates?

Thanks to an aging population, the demand for healthcare services are only likely to rise. But unfortunately, years of dealing with the COVID-19 pandemic has led to feelings of burnout. This, coupled with increasingly smaller budgets, is causing many nurses and physicians to consider leaving the profession. How can we fix this staff shortage in the healthcare system? Firstly, employers must work to retain talent by offering growth opportunities and higher pay. This sort of strategy works in the short-term, but equally as important is reaching out to the next generation of healthcare professionals. Experts believe that high school students should be exposed to the benefits and career opportunities present in the healthcare industry earlier in their education journey. This can be done by organizing volunteer programs at hospitals and medical facilities, or even through hospitals opening their own nursing schools and partnering with K-12 schools for career enrichment opportunities.

There are some bright spots peeking through this healthcare worker shortage, though, that highlight the role of quality education and education access in addressing the crisis. During the pandemic, EdWeek Research Center surveys found that, out of 1060 educators, 55% of teachers said more students expressed a desire to join the healthcare industry, while 40% of teachers said they themselves had done more to “express interest in healthcare careers.” On the other end of the medical education spectrum, this year’s residency Match class had an increase in 1,170 positions compared to 2022’s class, with a 14.8% rise in positions in the last five years, signaling there’s a fresh batch of physicians on the horizon to start tackling the healthcare workforce shortage.

Dr. Kevin Stevenson, host of I Don’t Care, a podcast on issues and trends in healthcare and health system administration, explains why encouraging youngsters to join the healthcare industry should be our top priority. Experts like Stevenson say that, if the industry wants more young professionals to join and help curb the workforce shortage, it’s up to the healthcare industry itself to find ways to advocate for its opportunities, evangelize the ethos of the industry, and cheerlead for young professionals to consider a lifelong career in healthcare.

Kevin’s Thoughts

“Hey everybody, it’s Kevin Stevenson, host of ‘I Don’t Care with Kevin Stevenson’. And I think about this often: With today’s shrinking workforce, what should hospitals be doing to recruit and retain talent? [For] me, I think one of the first things we need to do as an industry is to be better cheerleaders, better champions for healthcare as a whole. Healthcare is a noble profession. For me personally, it’s a calling. I think we need to remind people of [the] personal satisfaction that you get out of helping people. [It’s] fascinating work. There are so many opportunities to to make an impact across the board.

So that’s the first thing: Really trying to be that cheerleader. The second thing is, certainly listen to the upcoming workforce and find out what’s important to [them]. How can we adjust things [like] our scheduling?

How can we adjust payment models that make sense for people? That’s something that I think we need to be a lot more flexible on, but we also need to make sure and remind them that patients are here 24/7, 365. And [that] the work’s going to be hard, but you’re going to see a lot of rewards from that.

Third, I think we need to really look at our high schoolers, work with them, get them excited, give them opportunities to come in to the hospital, whether it be as a volunteer or as a patient care technician or transport or whatever. Give them opportunities to actually see the kind of work that’s done in hospitals and to help them determine at an early age if that’s something that they’re interested in. Fourth, I think hospitals are going to have to develop their own talent.

So, partnering with nursing schools or maybe even starting your own nursing school to help ensure that you have that workforce that you’re going to need to care for your patients in the future.”

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Health IT spending, AI gaps, and Epic price tags signal a volatile 2026 for hospital CIOs

Health IT spending, AI gaps, and Epic price tags signal a volatile 2026 for hospital CIOs

The healthcare sector in 2026 is expected to see significant challenges regarding IT spending, especially with electronic health record (EHR) projects that surpass $175 million. There are also gaps in testing artificial intelligence (AI) technologies and an increase in turnover among Chief Information Officers (CIOs), signaling potential volatility within hospital IT departments. These factors are reshaping the pressures on hospital CIOs as they plan for the future.

  • 01EHR projects are exceeding $175 million, causing financial strain on hospital IT budgets.
  • 02There is a notable gap in AI testing and implementation within the healthcare sector.
  • 03Chief Information Officer turnover is rising, contributing to instability in hospital IT leadership.

Aug 17, 2026

The Cost of Waiting: Why Healthcare Can't Afford Slow Decisions with Mark Van Sumeren

The Cost of Waiting: Why Healthcare Can't Afford Slow Decisions with Mark Van Sumeren

The healthcare industry faces significant consequences when delayed decision-making occurs. Prompt and efficient action is crucial to prevent adverse impacts on patient care and operational efficiency. Addressing this issue requires a commitment to more agile and informed decision processes.

  • 01Delayed decision-making in healthcare can lead to negative impacts on patient care and operational efficiency.
  • 02Healthcare organizations are encouraged to adopt agile decision-making processes to improve effectiveness.
  • 03Implementing informed and prompt decision-making strategies can mitigate the risks of inefficiencies and poor patient outcomes.

Aug 17, 2026

Why Childcare is a CEO Problem - Nicole Riehl, EPIC

Childcare has become a critical issue that CEOs must address to ensure workplace productivity and employee satisfaction. Addressing childcare challenges can lead to improved employee retention and a more diverse workforce. Companies need to implement supportive policies that accommodate working parents.

  • 01Childcare is a significant concern for CEOs aiming to maintain workforce productivity.
  • 02Implementing supportive childcare policies can enhance employee retention.
  • 03Accommodating working parents is essential for fostering a diverse workforce.

Aug 16, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512