# Health Literacy and the Consumerization of Healthcare

By David Kemp · Published 2023-09-11 · Updated 2026-05-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/health-literacy-and-consumerization
Creator hub: Highway to Health

> As healthcare becomes consumer-driven, patients expect the same seamless experience they get from streaming and shopping platforms

## Key points

- Healthcare must match the simplicity and convenience consumers expect from platforms like Netflix and Amazon.
- Health literacy is a critical barrier — patients need clearer, more accessible information to make informed decisions.
- The consumerization of healthcare puts patients at the center, demanding a more intuitive and friction-free experience.

Block Field

In a recent episode of the Highway to Health podcast discussing health literacy and the consumerization of healthcare, [**Dr. Chase Feiger**](https://www.linkedin.com/in/chasefeiger/), M.D., and CEO at [Ostro](https://www.ostrohealth.com/) emphasized the need for simplifying healthcare. Healthcare should be as user-friendly as platforms like Netflix or Amazon. The underlying message: without good health, everything else is inconsequential.

> Without good health, everything else is inconsequential.

Tags: consumerization of healthcare, health, health literacy, Highway to Health, Ostro

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