# Health Literacy and the Consumerization of Healthcare

By James Kent · Published 2023-08-23 · Updated 2026-05-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/health-literacy-and-consumerization-of-healthcare
Creator hub: Highway to Health

> Patients expect healthcare interfaces to rival consumer apps, forcing providers to rethink how they deliver medical information

## Key points

- Patients increasingly expect healthcare digital experiences to be as seamless and intuitive as mainstream consumer apps.
- True health literacy requires delivering understandable content to all patients regardless of education or background.
- Improving health literacy simultaneously empowers patients and reduces strain on healthcare providers.

Block Field

In this episode of [Highway to Health](https://marketscale.com/shows/highway-to-health/), host [David Kemp](https://www.linkedin.com/in/david-kemp-82376988/) sits down with [**Chase Feiger**](https://www.linkedin.com/in/chasefeiger/), M.D., CEO of [**Ostro**](https://www.ostrohealth.com/), to check in on health literacy and the consumerization of healthcare. Feiger emphasizes the importance of making healthcare experiences as seamless and intuitive as using everyday apps like Uber or Instagram. He highlights that true health literacy means providing easily understandable content, regardless of background or education. This approach empowers patients and alleviates the burden on already strained healthcare providers. This timely discussion underscores the need for a shift in the healthcare paradigm, where both patients and providers benefit from clear, concise, and accessible information.

> True health literacy means providing easily understandable content, regardless of background or education.

Tags: Chase Feiger, consumerization of healthcare, David Kemp, health literacy, Highway to Health podcast, Ostro

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