# Everyone’s Health Needs a Great Sidekick…Sidekick Health is Here!

By Brian Urban · Published 2024-04-01 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/great-sidekick-sidekick-health

> Poor medication adherence is costing lives, but digital tools are helping healthcare systems deliver more patient-centric care

## Key points

- Poor medication adherence is costing lives, but digital tools are helping healthcare systems deliver more patient-centric care

Block Field

To bolster patient-centric treatment, what healthcare could use is a great sidekick.

The healthcare landscape is at a critical juncture, with chronic diseases escalating and healthcare systems worldwide struggling under the weight of increasing demands and costs. It’s a pressing issue, considering [poor medication adherence](https://www.uspharmacist.com/article/medication-adherence-the-elephant-in-the-room) contributes to an estimated 125,000 deaths each year across the U.S. With chronic diseases on the rise and healthcare costs ballooning, how can digital innovation forge the path toward more proactive, [patient-centered](https://marketscale.com/industries/healthcare/digital-healthcare-transforms-patient-care/) healthcare?

> With chronic diseases on the rise and healthcare costs ballooning, how can digital innovation forge the path toward more proactive, patient-centered healthcare?

In this episode of "[Healthcare Rethink](https://marketscale.com/shows/finthrive/)," host [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/) welcomes [**Dr. Tryggvi Thorgeirsson, MD, MPH**](https://www.linkedin.com/posts/tryggvi-thorgeirsson-md-mph-436a1a2a_vive2024-activity-7167627135073959936-RKr9/), the CEO of [**Sidekick Health**](https://www.sidekickhealth.com/). They explore **Sidekick Health**’s mission to transition healthcare from a reactive to a proactive service and how it’s making patient empowerment a reality.

Key points of discussion:

- **Sidekick Health**’s genesis and its global impact on chronic disease management
- The company’s adaptive care path model and its success in improving clinical outcomes
- The integration of behavioral sciences to enhance patient engagement and adherence

### About the Guest

**Dr. Tryggvi Thorgeirsson** is a practicing physician and an innovator in public health. With an MPH from Harvard and a role as an adviser to the Icelandic prime minister, Dr. Thorgeirsson represents a fusion of clinical expertise and a commitment to technology-driven healthcare solutions.

Tags: Brian Urban, FinThrive, Healthcare Rethink podcast, patient-centered healthcare, Sidekick Health, Tryggvi Thorgeirsson

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