# Exploring Price Transparency and Healthcare Solutions with Dr. Jonathan Kaplan

By Healthcare · Published 2024-12-03 · Updated 2026-07-23 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/exploring-price-transparency-and-healthcare-solutions-with-dr-jonathan-kaplan

> A physician's direct-to-consumer platform is reshaping how patients access care and understand costs upfront

## Key points

- Dr. Jonathan Kaplan's BuildMyHealth platform is simplifying the healthcare process for providers and consumers.
- Jonathan Wick, VP of Health Insights at FinThrive, hosts the enlightening episode on healthcare transparency.
- The discussion explores the evolution from traditional medical practices to innovative health solutions.

In an enlightening episode of the [Healthcare Rethink](https://marketscale.com/shows/finthrive/) podcast, hosted by **Jonathan Wick**, VP of Health Insights at **FinThrive**, **Dr. Jonathan Kaplan**, a pioneer in the medical field, shares revolutionary insights into the realm of healthcare transparency and e-commerce. Delving into the transformative journey from traditional medical practices to innovative health solutions, **Dr. Kaplan** discusses the inception and evolution of his platform, **BuildMyHealth**, which has significantly simplified the healthcare process for both providers and consumers.

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