# Driving New Patient Acquisition: SocialClimb and Relatient

By James Kent · Published 2023-09-15 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/driving-new-patient-acquisition

> Patient acquisition in healthcare hinges on meeting consumers where they are with personalized marketing and frictionless booking experiences

## Key points

- Patient acquisition in healthcare hinges on meeting consumers where they are with personalized marketing and frictionless booking experiences

Block Field

Join [Dash Talk](https://marketscale.com/shows/relatient/) host [Gabrielle Bejarano](https://www.gabriellebejarano.com/) as she discusses the importance of driving new patient acquisition and patient retention in the digital age of healthcare with [Jonathan Reese](https://www.linkedin.com/in/jontreese/), VP of Marketing at [SocialClimb](https://socialclimb.com/). Reese shares his perspective on how consumerism impacts patient access and the many ways personalized and targeted marketing strategies and the ability for patients to self-schedule their appointments create positive outcomes for both the patient and the healthcare organization.

Tags: Dash Talk, Gabrielle Bejarano, healthcare, Jonathan Reese, patient acquisition, patient retention, Relatient, SocialClimb

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