# Customer-Obsessed Growth with Joshua Silver | Ep. 18 | Growthwell with Josh Byrd

By Josh Byrd · Published 2024-12-05 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/customer-obsessed-growth-joshua-silver-growthwell-josh-byrd

> Founders who obsess over customer needs unlock significantly higher profit margins while building teams that scale

## Key points

- Founders who obsess over customer needs unlock significantly higher profit margins while building teams that scale

Block Field

Customer-obsessed growth is proving to be the key differentiator for businesses aiming to thrive in competitive markets. A [study by Deloitte](https://www.deloittedigital.com/mt/en/insights/perspective/Personalising-The-Customer-Experience.html#:~:text=Deloitte%20research%20found%20that%20customer,that%20were%20not%20Customer%20focused.) found that customer-centric companies are 60% more profitable than those that aren't. How do entrepreneurs balance relentless customer focus with scaling businesses and building effective teams? What does it take to maintain this ethos while growing a startup?

> Customer-centric companies are 60% more profitable than those that aren't.

In the latest episode of [*Growthwell*](https://marketscale.com/shows/growthwell/), host [Josh Byrd](https://www.linkedin.com/in/joshbyrd/) sits down with **Joshua Silver**, the Founder and CEO of [Rainforest](https://www.rainforestpay.com/), to explore the art and science of customer-obsessed growth. From his early days at PatientCo to his latest venture in embedded payments, Joshua shares candid insights into building companies that not only solve problems but also deliver transformative value to customers.

#### The two discuss…

- **Customer Obsession:** Joshua discusses how [immersing himself in customer environments](https://marketscale.com/industries/podcast-network/tuesdays-with-morrisey/the-art-of-non-salesy-selling-with-david-priemer/) helped him design intuitive, impactful solutions, and why understanding your customers is non-negotiable for long-term success.
- **Building Scalable Teams:** The importance of hiring exceptional talent early, empowering leadership teams, and creating a culture of transparency and accountability.
- **Balancing Growth and Well-being:** Joshua reflects on routines, travel, and the personal strategies that help him stay grounded and driven while managing a high-growth business and family life.

### About the Guest

**Joshua Silver**, a seasoned FinTech entrepreneur and payments expert, founded **Rainforest** with an aim to help software companies monetize payments with cutting-edge technology and exceptional service. Previously, he co-founded **Patientco**, a healthcare payments company that successfully exited to **Waystar**, and led **LaunchPath Group**, advising over 50 software platforms on payment strategies. A Georgia Tech alum and advocate for the Atlanta tech ecosystem, Joshua is passionate about supporting startups, fostering innovation, and sharing insights on embedded payments and company culture.

Tags: Growthwell, josh byrd, Joshua Silver, Rainforest

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