# The Future Design of Cancer Patient Advocacy is Here!

By Brian Urban · Published 2024-08-30 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/cancer-patient-advocacy

> Oncology leaders are reshaping how patients receive support, shifting focus from treatment alone to holistic, compassionate care throughout their journey

## Key points

- Oncology leaders are reshaping how patients receive support, shifting focus from treatment alone to holistic, compassionate care throughout their journey

Block Field

Cancer patient advocacy is undergoing a transformative shift as healthcare continues to evolve, making it more crucial than ever to ensure patients receive not just treatment but compassionate, personalized care. This pivotal change is the focus of the latest episode of ["Healthcare Rethink,"](https://marketscale.com/shows/finthrive/) where host [Brian Urban](https://www.linkedin.com/in/brian-urban-8416b571/) looks at the future of cancer patient advocacy with [Arif Kamal](https://www.linkedin.com/in/arifkamalmd/) MD, MBA, the Chief Patient Officer at the [American Cancer Society (ACS)](https://www.cancer.org/).

> He emphasizes the importance of extending life and enhancing the quality of those additional days.

**Dr. Kamal** shares his journey from a bereaved son to a leading voice in oncology and patient advocacy. The conversation covers critical aspects of the evolving landscape of [cancer care](https://marketscale.com/industries/healthcare/rising-cancer-diagnoses-in-young-adults-lifestyle-changes-and-early-screenings-can-lower-risks/), including integrating of personalized therapies, addressing social determinants of health, and the innovative use of technology like the [ACS Cares](https://www.cancer.org/support-programs-and-services/acs-cares.html) app to meet patients where they are.

For those eager to understand how cancer patient advocacy is pushing the boundaries of traditional care, this episode offers a glimpse into a future where reducing suffering and improving the quality of life are at the heart of cancer care. Tune in to learn how the **ACS** drives change and what lies ahead in the ongoing fight against cancer.

Tags: American Cancer Society, Arif Kamal, Brian Urban, cancer patient advocacy, FinThrive, Healthcare Rethink podcast

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