# AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys

By Kevin Stevenson · Published 2025-02-05 · Updated 2026-05-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/ai-and-advocacy-unite-tackling-womens-health-disparities-with-hologic-mia-keeys

> A stark gap between women's health awareness and action reveals systemic barriers that delay critical cancer screenings in underserved communities

## Key points

- Significant disparities exist between women's health awareness and actual uptake of critical screenings like mammograms in underserved populations.
- Hologic is leveraging AI and data-driven approaches alongside community advocacy to close gaps in women's preventive healthcare access.
- Systemic barriers — including socioeconomic, cultural, and geographic factors — require coordinated technology and policy solutions to address effectively.

Block Field

Women's health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from [**Hologic** and Gallup](https://www.hologic.com/about/newsroom/why-do-so-many-women-miss-lifesaving-health-screenings?utm_source=chatgpt.com) reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in underserved communities, where delayed diagnoses can lead to advanced cases of conditions like cervical and breast cancer.

> While nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety.

What can be done to ensure equitable access to healthcare for all women, especially in marginalized and rural areas? Can artificial intelligence revolutionize screening and diagnostics to save lives?

On [*I Don't Care*](https://marketscale.com/shows/i-dont-care/), host [Dr Kevin Stevenson](https://www.linkedin.com/in/kwstevensondhafache/) has a chat with [**Mia Keeys**](https://www.linkedin.com/in/miakeeys/), Director of Global Health and Innovation at [**Hologic**](https://www.hologic.com/). Together, they delve into the intersection of equity, technology, and advocacy in women's health.

#### Key Takeaways:

- **Barriers to Women's Health Access**: Structural challenges like transportation, affordability, and cultural trust hinder consistent screenings, despite widespread recognition of their importance.
- **AI's Role in Healthcare**: AI technologies, such as Hologic's digital cytology for cervical health, enhance efficiency in diagnostics and provider workflows, addressing burnout and improving care.
- **Advocacy for Policy Change**: Maintaining healthcare access through programs like the Affordable Care Act and expanding support for underserved areas are pivotal in improving outcomes.

### About the Guest

**Mia Keeys** is a global health expert and director at Hologic, focusing on women's health innovation and equity. A former chief of staff for Congresswoman Robin Kelly, she has spearheaded health equity initiatives in Congress, at the American Medical Association, and abroad. Her academic pursuits include health policy and artificial intelligence, with field experience in countries like Indonesia and South Africa.

Tags: ai in healthcare, health screenings, Hologic, Mia Keeys, women's healthcare

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