# 2024 Healthcare Predictions (Part2/2): Demand for Convenience will Drive Digital Health

By Robin Goldsmith · Published 2024-02-20 · Updated 2026-03-19 · Healthcare on MarketScale
Canonical: https://www.marketscale.com/industries/healthcare/2024-healthcare-predictions-part2-2-demand-for-convenience-will-drive-digital-health

> Patient expectations for seamless, on-demand care are reshaping how providers invest in digital infrastructure and M&A strategies this year

## Key points

- Patient expectations for seamless, on-demand care are reshaping how providers invest in digital infrastructure and M&A strategies this year

Block Field

**Verizon**'s [Robin Goldsmith](https://www.linkedin.com/in/robingoldsmith/) and **Matt Cybulsky** from **Ionian Consulting** dive deep into the true motivators for industry shifts, value-based care in 2024, the reckoning in tech-equity, mergers and acquisitions, and more.

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