Watch: Starbucks Looks To Accept Cryptocurrency, But It Won’t Be Bitcoin
Starbucks Executive Chairman, Howard Schultz, sees blockchain as a technology with immense potential. Despite seeing value in cryptocurrencies, Schultz is skeptical that Bitcoin is the one. Starbucks isn’t afraid of trending tech, as the success of their mobile payments demonstrates, and crypto just might be next for the coffee giant. [Cryptocurrencies] will have to be…
This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.
Get featured
Want to get featured in MarketScale Food & Beverage?
Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.
Starbucks Executive Chairman, Howard Schultz, sees blockchain as a technology with immense potential. Despite seeing value in cryptocurrencies, Schultz is skeptical that Bitcoin is the one. Starbucks isn’t afraid of trending tech, as the success of their mobile payments demonstrates, and crypto just might be next for the coffee giant.
[Cryptocurrencies] will have to be legitimatized by a brand in a brick-and-mortar environment, where the consumer has trust and confidence in the company. Are Bitcoin competitors like Ethereum and Litecoin the right fit for Schultz? Or is it yet to be innovated?
Your experts belong here
Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.