# Watch: Connected Packaging Devices for Beverages? Welcome to the Future

Published 2018-04-27 · Updated 2026-03-12 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/watch-connected-packaging-devices-beverages-welcome-future

> Beverage packaging is adding new tech into their designs that promote connectivity like never before. Companies are leveraging QR Codes, NFC, and Augmented Reality in a variety of innovative ways. Want to listen to music while you drink? Scan the bottle with your mobile device. Last year, Sharp End IoT partnered with Malibu Rum to…

Beverage packaging is adding new tech into their designs that promote connectivity like never before. Companies are leveraging QR Codes, NFC, and Augmented Reality in a variety of innovative ways. Want to listen to music while you drink? Scan the bottle with your mobile device.

Last year, Sharp End IoT partnered with Malibu Rum to create a music festival-connected liquor bottle that unlocked Snapchat filters and Spotify playlists. Jameson Whiskey offered prizes for consumers that tapped their bottle with the NFC tag hidden in the label.

Have you seen any interesting interactive beverage packaging lately?

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