# Top 100 beverage companies report calls mergers and acquisitions the new normal

By MarketScale Newsroom · Published 2026-09-16 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/top-100-beverage-companies-report-calls-mergers-and-acquisitions-the-new-normal

> Beverage Industry's Top 100 lost familiar names to M&A, Hain Celestial is selling a $323M unit, and this week's launches lean on limited editions.

## Key points

- A supplier list built on 2025 sales already reads differently from the one before it: Beverage Industry's editors attribute the exits from their Top 100 to mergers and acquisitions, so supplier-master records and contracts at distributors and retailers are the place the change lands.
- Only 14% of food and beverage brands saw growth in consumer purchasing intent in 2026, per Morning Consult data reported by Food Dive. Beverage Industry's latest headlines, meanwhile, include limited-edition releases from OLIPOP and BUM Energy.
- A distributor carrying more than 1,000 brands across three states, as Gulf Distributing does, is a concrete benchmark for portfolio breadth in Southeast beverage wholesale, and every limited-edition SKU adds to that count before it clears.

Beverage Industry has published its newest Top 100 Beverage Companies report, compiled by the magazine's editors from 2025 fiscal-year sales. The editors' verdict is blunt: for the global beverage market, mergers and acquisitions look like the new normal. Through that M&A activity, they write, the list has welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.

That matters most to the person who never reads a league table for sport: the category buyer at a distributor or grocery chain whose supplier master file still lists companies that no longer exist as standalone entities. A list built on last year's sales is, in effect, a roster of who will be sending invoices under which name. The rest of this week's beverage news, read against that list, shows the same reshaping happening on the ground.

## Hain Celestial's $323 million sale is the second cut this year

Hain Celestial, the natural and organic food maker behind Sleepytime Tea, agreed to sell its international business for $323 million, Food Dive's Christopher Doering reported on Sept. 14. Per Food Dive, it is the company's second major divestiture of 2026, following the sale of its North American snacks business earlier in the year.

The Top 100 report describes churn at the top of the list as companies exit through acquisition. Hain's move is the other side of the same motion: a company narrowing its portfolio by selling pieces rather than disappearing whole. Both routes end in the same place for an operator, a supplier whose ownership, billing entity and contract counterparty change while the product on the shelf does not.

For anyone sourcing from a unit that is changing hands, the deal headline is a finance story and the re-papering of vendor records, approvals and terms is the operations story.

## A 1,000-brand wholesaler puts money into downtown Mobile

Beverage Industry named Gulf Distributing Company its 2026 Wholesaler of the Year. The family-owned distributor, based in Mobile, Alabama, represents more than 1,000 brands and employs more than 1,300 people across Alabama, Florida and Mississippi, according to the magazine. Beverage Industry's coverage also pictures the grand opening and ribbon-cutting ceremony for the company's headquarters at its newly renovated facility in downtown Mobile, Alabama.

A separate Beverage Industry Plant Focus piece describes Gulf as one of the leading beverage distributors in the Southeast and credits it with a willingness to invest in the future of its operations.

The brand count is the number worth keeping. More than 1,000 brands across a three-state footprint is a concrete public benchmark for portfolio breadth in Southeast beverage wholesale, and it is the funnel through which supplier consolidation upstream actually reaches a retailer's shelf. Fewer, larger suppliers on the Top 100 do not shrink the SKU list a distributor carries; if anything, the launch calendar below indicates the opposite.

## Beverage Industry's latest headlines include limited editions and brand tie-ups

GHOST and A&W Root Beer are reimagining energy with a new root beer flavor, according to Beverage Industry. The publication also reported that OLIPOP launched a limited-edition flavor, Caramel Apple, and that BUM Energy announced a limited-edition collaboration with country star Ella Langley. Among Beverage Industry's most popular articles were the Mountain Dew and Trolli Mango Pineapple Punch release and Pepsi Prebiotic Cola and Drybar teaming up for a 'getting-ready' refresh.

Food Dive's Laurel Deppen added the corporate version on Sept. 14: PepsiCo is putting a ready-to-drink spin on the dirty soda trend, with Dirty Mountain Dew among the products, and a company executive told Food Dive the trend has not yet peaked.

Set those launches next to another figure Food Dive reported from Morning Consult: only 14% of food and beverage brands saw growth in consumer purchasing intent in 2026. When so few brands are gaining ground on their own, a limited run that borrows a root beer, a gummy candy or a musician's audience is a low-commitment way to get a first purchase. It is also a very fast way to add SKUs to a distributor's slotting plan.

> Fewer, larger suppliers on the Top 100 do not shrink the SKU list a distributor carries; if anything, the launch calendar indicates the opposite.

Beverage Industry's own analysis of spirits-based ready-to-drink cocktails names the catch. The magazine writes that RTD has become remarkably good at getting consumers to say yes the first time, and much harder to love after that. Trial and repeat are different metrics, and a launch calendar built on limited editions is optimized for the first one.

A 2023 review in Food Research International noted that technologies such as encapsulation, emulsion and high-pressure homogenization can improve the stability of bioactive compounds in functional beverages, while also stating that more research is needed on bioavailability, consumer safety and sustainability of the process.

## What the next Top 100 will be built from

The current list reflects 2025 sales, so none of this year's moves are in it yet. Hain's $323 million divestiture, PepsiCo's RTD dirty soda push and every collaboration launched this month will show up, if at all, in a ranking compiled from 2026 results.

For a distributor like Gulf, carrying more than 1,000 brands, the sharper question is which of the names on this week's launch list will still be shipping under their own ownership when that next list is published, and which will arrive on the truck under a new parent's paperwork.

## Sources

- [Beverage News](https://www.bevindustry.com/topics/2642-beverage-news) (Beverage Industry)
- [Beverage Industry | Trends, Formulations, Technology ...](https://www.bevindustry.com/) (Beverage Industry)
- [Beverage News | Food Industry - Food Dive](https://www.fooddive.com/topic/beverages/) (Food Dive)
- [Trends in functional beverages: Functional ingredients, processing ...](https://www.sciencedirect.com/science/article/abs/pii/S0963996923005914) (ScienceDirect)

Tags: Beverage Industry, Top 100 Beverage Companies, beverage M&A, Hain Celestial, Gulf Distributing, OLIPOP, GHOST Energy, PepsiCo, limited-edition beverages, beverage distribution, procurement, supply chain, category management, food and beverage

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