# THE 4 P’S: PLANT-BASED, PROTEIN, PROBIOTICS, AND PREBIOTICS

Published 2019-07-02 · Updated 2026-03-12 · Food & Beverage on MarketScale
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> As vegetarianism and veganism continue to grow in popularity, the term “plant-based” appearing on more and more food, beverage and supplement products. According to Mintel, the number of new food and drink products in the United States that are labeled as “plant-based” grew 268 percent from 2012 and 2018. So what does this plant-powered revolution…

As vegetarianism and veganism continue to grow in popularity, the term “plant-based” appearing on more and more food, beverage and supplement products. According to Mintel, the number of new food and drink products in the United States that are labeled as “plant-based” grew 268 percent from 2012 and 2018. So what does this plant-powered revolution mean in the world of the other three P’s – probiotics, prebiotics and protein?

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