# Seneca Trading names Roger Lund to run pet food division

By MarketScale Newsroom · Published 2026-10-07 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/seneca-trading-names-roger-lund-to-run-pet-food-division

> Roger Lund will build Seneca Trading's pet food ingredient portfolio across North America as general manager of its pet food division.

## Key points

- Seneca Trading supplies animal protein and agricultural ingredients via farm-direct sourcing to livestock feed, pet food, and biorefining sectors
- Roger Lund joins as pet food division general manager to lead ingredient portfolio expansion across North America
- Pet food manufacturers seeking diversified suppliers of farm-sourced ingredients should monitor what specific ingredients Seneca adds first under Lund

Petfood Industry reports that Seneca Trading has appointed Roger Lund as general manager of its pet food division. Lund will be responsible for growing the range of ingredients Seneca offers to pet food makers across North America.

Seneca already supplies the pet food industry, and it has now named a general manager for its pet food division to lead expansion of that ingredient portfolio.

## Farm-direct sourcing, now with a pet food lead

Seneca Trading provides animal protein and agricultural ingredients to companies in livestock feed, pet food and biorefining. It obtains those ingredients by working directly with farms and processing facilities.

Michael Gill, Seneca Trading's general manager of feed ingredients, said the company was extremely excited to add Lund, who will grow its lineup of ingredients for the pet industry. Gill also highlighted the leadership and vision Lund will bring as the company's operations expand.

Block Field

Lund said the company's private ownership and its focus on treating people well and delivering consistent quality drew him in. He said that matches how he likes to work: strong, respectful relationships and satisfied customers.

## Selling to the companies he came from

For North American manufacturers looking to add or diversify suppliers of animal protein and agricultural ingredients, especially those who prefer sourcing tied directly to farms and processors, the hire could be worth a closer look. For buyers happy with their current supply base, it's a name to file away, not a reason to act.

Don't read too much into it. One appointment sets a direction, not a size, and the announcement doesn't name specific ingredients, volumes or capacity. Those details will decide how much this shifts the supplier list at any given plant.

The next thing to watch is the first set of ingredients Seneca adds to the pet portfolio under Lund.

## Sources

- [Seneca Trading taps Roger Lund for pet ingredients](https://www.petfoodindustry.com/news-newsletters/pet-food-news/news/15836179/seneca-trading-taps-roger-lund-for-pet-ingredients) (Petfood Industry)

Tags: Seneca Trading, Roger Lund, pet food, pet food ingredients, animal protein, ingredient sourcing, procurement, supply chain, executive appointments, North America

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