# QSR’s Are Struggling to Cope with Record High Food Costs While Maintaining High Quality

Published 2021-09-22 · Updated 2026-07-23 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/qsrs-are-struggling-to-cope-with-record-high-food-costs-while-maintaining-high-quality

> The chicken wing shortage from earlier this summer continues to impact the food & beverage industry, leaving suppliers and restaurants scrambling to respond. This could only be the tip of the iceberg, though, in long-term impacts to the food supply chain. Food prices are hitting record highs, and because of the compounding issues squeezing farmers,…

The [chicken wing shortage](https://marketscale.com/industries/food-and-beverage/chicken-wing-prices-soar-amongst-record-shortage/) from earlier this summer continues to impact the food & beverage industry, leaving suppliers and restaurants scrambling to respond. This could only be the tip of the iceberg, though, in long-term impacts to the food supply chain.

Food prices are hitting [record highs](https://finance.yahoo.com/news/surging-fertilizer-costs-risk-making-040100289.html), and because of the [compounding issues](https://www.washingtonpost.com/business/2021/09/15/food-inflation-faq/) squeezing farmers, producers, packers and grocers, there is no clear sign as to how long this price hike will last. How are the QSR’s and lower-priced restaurants that rely on appealing to a consumer’s wallet going to be able to adjust?

We pinged the host of [The Main Course](https://marketscale.com/shows/the-main-course/), [Barbara Castiglia,](https://www.linkedin.com/in/barbara-jarvie-castiglia-072ba02/) on how restaurants will need to address their supply chain and pricing to keep their fans happy during this volatility.

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