# Personalizing the Dining Experience Through Music

By Barbara Castiglia · Published 2023-09-25 · Updated 2026-06-08 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/personalizing-dining-through-music
Creator hub: The Main Course

> The right soundtrack can transform a meal into a memorable moment that encourages diners to return again and again

## Key points

- Music personalization enhances dining experiences and customer retention.
- Digital evolution of jukeboxes in restaurants enriches ambiance.
- TouchTunes is a leader in digital music experiences for dining venues.

Block Field

When people go to a restaurant, personalizing the dining experience is a critical factor in making an impact that keeps customers returning. What better way to capitalize on that experience than through music?

In recent years, the restaurant industry has seen a significant shift towards personalizing the dining experience for guests. As the industry transitioned through 2020 and welcomed guests back into dining establishments, the emphasis on creating a unique and memorable [experience](https://marketscale.com/industries/podcast-network/main-course/digital-dining-experience-when-kiosk-and-pay-at-table-technologies-transform-the-customer-experience/) for each patron became paramount. A crucial element in this transformation is music. According to the Colorado Restaurant Association, [86% percent of people](https://corestaurant.org/blog/new-study-confirms-consumers-eat-drink-and-spend-more-when-listening-to-their-favorite-music/#:~:text=Eighty%2Dsix%20percent%20of%20all,with%2089%25%20of%20Millennials%20agreeing.) who participated in a recent BMI study said music can enhance their dining experience, making it an essential tool for restaurateurs.

> 86% percent of people who participated in a recent BMI study said music can enhance their dining experience, making it an essential tool for restaurateurs.

So, how does music play a role in personalizing the dining experience, and how can restaurant owners leverage it to create ambiance for their patrons?

Welcome to [The Main Course](https://marketscale.com/shows/the-main-course/), hosted by [Barbara Castiglia](https://www.linkedin.com/in/barbara-jarvie-castiglia-072ba02/). In this episode, Castiglia examines music and its impact on the dining experience with guest [Ross Honey](https://www.linkedin.com/in/wrosshoney/), President and CEO at [TouchTunes.](https://www.touchtunes.com/)

Key Discussion Points:

- The evolution of the restaurant jukebox and its transition into the digital age
- The significance of music in enhancing the ambiance of a restaurant
- How **TouchTunes** is revolutionizing the music experience in dining establishments

### About the Guest

**Ross Honey** is the dynamic force behind **TouchTunes**, leading the company as its President and CEO. With a rich background in digital entertainment, Honey spent a decade at Microsoft, primarily focusing on the Xbox business. His journey with **TouchTunes** began seven and a half years ago. Under his leadership, **TouchTunes** has expanded its reach to over 65,000 locations across North America and the UK, providing a personalized music experience for patrons. Honey's dedication to enhancing the dining experience through music has made **TouchTunes** a game-changer in the industry.

Tags: Barbara Castiglia, dining experience, personalized dining, restaurant insights, Ross Honey, The Main Course podcast, TouchTunes

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