# From Lab to Table: Perfecting Plant-Based Meats for the Meat-Eaters’ World

By Jonathan Deutsch · Published 2023-11-17 · Updated 2026-03-19 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/perfecting-plant-based-meats-industry-challenges

> Bridging the taste gap reveals the secret to winning over skeptical meat consumers in the plant-based revolution

## Key points

- Bridging the taste gap reveals the secret to winning over skeptical meat consumers in the plant-based revolution

Block Field

With hopes of targeting traditional meat eaters and vegans alike, **Kellogg's MorningStar Farms** has introduced a new plant-based burger that claims to combine the taste and texture of traditional meat with nutritional advantages. Notably, a recent study showed that [taste was a key factor](https://www.fooddive.com/news/taste-trumps-plant-based-consumption-study-finds/693180/) in attracting and retaining plant-based product consumers. As consumer interest in [plant-based alternatives](https://marketscale.com/industries/food-and-beverage/what-a-dip-in-veganism-popularity-means-for-the-food-and-beverage-industry/) grows, how can the food industry meet the challenge of perfecting plant-based meats to truly satisfy both taste and texture expectations?

[**Jonathan Deutsch**](https://www.linkedin.com/in/jonathan-deutsch-ph-d-che-crc-364787/), Ph.D., Professor and Director at **Drexel Food Core Lab**, [**Drexel University**](https://drexel.edu/), highlights the importance of perfecting plant-based meats, while emphasizing the gap between consumer willingness to reduce meat consumption and the current offerings in plant-based products.

"The main problem that I'm seeing is that there's a lot of interest from the investment side and a lot of interest in rushing to market, and the products that are on the market are good, but they're not great," Deutsch said.

> The products that are on the market are good, but they're not great.
> *— Jonathan Deutsch, Ph.D., Professor and Director at Drexel Food Core Lab, Drexel University*

### About the Speaker

Tags: Drexel University, Jonathan Deutsch, veganism

---
Source: MarketScale, https://www.marketscale.com/industries/food-beverage/perfecting-plant-based-meats-industry-challenges. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt