# McDonalds Makes Big Investment in New Technology

Published 2019-09-11 · Updated 2026-07-23 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/mcdonalds-makes-big-investment-in-new-technology

> McDonalds made their third substantial investment in new technology for 2019 earlier this week, acquiring artificial intelligence company Apprente to help automate the drive-thru process. The renewed focus on technology represents a new direction for McDonalds, who appears set on charting the restaurant’s path forward into the future. The company has said that the hope…

McDonalds made their third substantial investment in new technology for 2019 earlier this week, acquiring artificial intelligence company [Apprente](https://www.apprente.com/) to help automate the drive-thru process.

The renewed focus on technology represents a new direction for [McDonalds](https://www.mcdonalds.com/us/en-us.html), who appears set on charting the restaurant’s path forward into the future.

The company has said that the hope for the new technology will be that it creates “faster, simpler and more accurate order taking.” The financial terms of the deal haven’t been released.

Hear what Tyler Kern and Daniel Litwin had to say about the purchase in this snippet from Business Casual.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

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