# H-E-B Pilots Hybrid Grocery Delivery Model

Published 2017-11-07 · Updated 2026-07-23 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/h-e-b-pilots-hybrid-grocery-delivery-model

> Despite the rapid expansion of grocery home delivery models, the ongoing struggle to solve the last mile continues. No reasons were given as to why H-E-B is transitioning to its hybrid fulfillment model, but a few possibilities come to mind. Follow us on Twitter @FoodBeverageNow to read the latest industry updates!

Despite the rapid expansion of grocery home delivery models, the ongoing struggle to solve the last mile continues. No reasons were given as to why H-E-B is transitioning to its hybrid fulfillment model, but a few possibilities come to mind.

Follow us on Twitter [@FoodBeverageNow](http://twitter.com/FoodBeverageNow) to read the latest industry updates!

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