# For Craft Brewers, Four-Packs of Cans Become the Norm

Published 2019-07-12 · Updated 2026-03-19 · Food & Beverage on MarketScale
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> Browse the beer coolers at any liquor store and you’ll notice the traditional six-pack is being downsized. Craft brewers increasingly are opting to sell their products in four-packs of 16-ounce cans. It’s the latest evolution of a trend that started about five years ago when more craft beer drinkers started reaching for aluminum cans instead…

Browse the beer coolers at any liquor store and you’ll notice the traditional six-pack is being downsized. Craft brewers increasingly are opting to sell their products in four-packs of 16-ounce cans.

It’s the latest evolution of a trend that started about five years ago when more craft beer drinkers started reaching for aluminum cans instead of glass bottles.

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