# Diet Coke Launches Rebranding To Capture The Millenials

Published 2018-01-12 · Updated 2026-03-12 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/diet-coke-launches-rebranding-capture-millenials

> In light of health campaigns against drinking sugary drinks, Diet Coke is launching 4 new zero calorie flavors. Ginger Lime, Zesty Blood Orange, Twisted Mango, and Feisty Cherry will hit shelves by the end of January. The flavors are aimed at Millenials and come in a sleek 12-oz can. Millennials are now thirstier than ever…

In light of health campaigns against drinking sugary drinks, Diet Coke is launching 4 new zero calorie flavors. Ginger Lime, Zesty Blood Orange, Twisted Mango, and Feisty Cherry will hit shelves by the end of January. The flavors are aimed at Millenials and come in a sleek 12-oz can. Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side. Classic Diet Coke drinkers never fear, the original isn’t changing one bit.

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