# Craft Brewing 101: A New model for a Next Generation

Published 2019-04-22 · Updated 2026-03-19 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/craft-brewing-101-a-new-model

> George Johnson dreamed of opening a brewery and restaurant since he was 17. Last month, that dream became a reality when Johnson and his business partner, Adam Dixon, unveiled Assembly Brewing on Southeast Foster Road. However, even with a line of customers that stretched to the door on opening day, Johnson and Dixon are aware…

George Johnson dreamed of opening a brewery and restaurant since he was 17.

Last month, that dream became a reality when Johnson and his business partner, Adam Dixon, unveiled Assembly Brewing on Southeast Foster Road. However, even with a line of customers that stretched to the door on opening day, Johnson and Dixon are aware that they’ve stepped into an industry that’s in the middle of a major transition.

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