# Craft Brew Event Aims To Break Down Barriers To The Industry

Published 2019-07-16 · Updated 2026-03-19 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/craft-brew-event-aims-to-break-down-barriers-to-the-industry

> The craft beer world can be intimidating, says organizer and Fresh Fest co-founder Day Bracey. The Brewers Association estimates more than 85 percent of craft beer drinkers are white, and mostly male. The people making the beer are overwhelmingly white and male as well. “People aren’t marketing or even looking to the black community, or a lot of women,…

The craft beer world can be intimidating, says organizer and Fresh Fest co-founder Day Bracey. The Brewers Association [estimates more than 85 percent](https://www.brewersassociation.org/insights/shifting-demographics-among-craft-drinkers/) of craft beer drinkers are white, and mostly male. [The people making the beer ](https://www.brewbound.com/news/cbc-2019-diversity-and-inclusion-discussions-take-center-stage)are overwhelmingly white and male as well.

“People aren’t marketing or even looking to the black community, or a lot of women, to be craft brewers,” Bracey said.

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