# Coca-Cola Will Not Run an Ad During the Super Bowl

Published 2019-01-28 · Updated 2026-03-19 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/coca-cola-super-bowl-ad

> The beverage company will show a commercial before the game starts instead. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus on diversity. Coca-Cola, via statement The ad will feature…

The beverage company will show a commercial before the game starts instead. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus on diversity. Coca-Cola, via statement The ad will feature cartoon characters telling viewers that the drink is “for everyone.”

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