# Budweiser’s Non-Alcoholic Beer Reflects New Growth and Rising Demand: Business Casual

Published 2020-07-31 · Updated 2026-03-19 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/budweisers-non-alcoholic-beer-reflects-new-growth-and-rising-demand

> Powered by RedCircle Hard seltzer rocked the beer industry. Now, a new beverage trend is on the rise—non-alcoholic low-calorie beer. Pro athletes are pushing the product as a healthier way to stay social. Dwayne Wade spearheads Budweiser’s launch of Bud Zero, a 50 calorie no sugar, no alcohol beer. But the market for low calorie,…

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Hard seltzer rocked the beer industry. Now, a new beverage trend is on the rise—non-alcoholic low-calorie beer.

Pro athletes are pushing the product as a healthier way to stay social. [Dwayne Wade spearheads Budweiser’s launch of Bud Zero](https://www.businessinsider.com/dwyane-wade-and-budweiser-launch-nonalcoholic-bud-zero-beer-2020-7), a 50 calorie no sugar, no alcohol beer. But the market for low calorie, non-alcoholic beer extends beyond just athletes looking to stay trim and fit. This product welcomes anyone into the social culture where beer is consumed, including those who don’t drink alcohol.

[Business Casual](https://marketscale.com/industries/podcast-network/business-casual/) hosts Daniel Litwin and Tyler Kern consider the marketing and production logistics needed to make this product take off.

1. Sales of non-alcoholic beer this year rose 40% in dollars.
2. Non-alcoholic beer fosters inclusion and marks a shift in consumer demand.
3. Non-alcoholic beer appeals to healthy athletes as well as sober socializers.

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