# Brewing Up Supply Chain Solutions on International Coffee Day

Published 2021-10-01 · Updated 2026-03-19 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/brewing-up-supply-chain-solutions-on-international-coffee-day

> Fill up your cups with piping hot joe; it’s International Coffee Day! Today shouldn’t just be a day to enjoy our favorite brew, though, but a day to think about how to ensure the future of one of the world’s favorite legacy drinks. Environmentalists have pointed to accelerated climate change as a threat to…

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Fill up your cups with piping hot joe; it’s International Coffee Day!

Today shouldn’t just be a day to enjoy our favorite brew, though, but a day to think about how to ensure the future of one of the world’s favorite legacy drinks. Environmentalists have pointed to [accelerated climate change](https://www.iadb.org/en/improvinglives/most-unexpected-effect-climate-change) as a threat to future yields of the crop, and on top of that, [supply chain issues](https://www.forbes.com/sites/sap/2021/09/23/sustainable-coffee-brews-up-complex-supply-chain-challenges/?sh=7e5add865510) around the world have exacerbated concern for future pricing and availability of certain coffees.

For context on what a more sustainable global coffee supply chain looks like, how traceability as a tool will be put to the test for sustainable coffee, and how communities use coffee to build culture, we sourced…

1. [Alina Gross](https://www.linkedin.com/in/alina-gross-106b18125/), Forbes Contributor and Marketing Strategy Specialist at [SAP](https://www.sap.com/index.html).
2. [TJ Fairchild](https://www.linkedin.com/in/tj-fairchild-94266869/), former UnderCover Boss participant and founder of [Commonplace Coffee](https://commonplacecoffee.com/).

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