# 2019 Craft Beer Branding Trends

Published 2019-05-23 · Updated 2026-03-19 · Food & Beverage on MarketScale
Canonical: https://www.marketscale.com/industries/food-beverage/2019-craft-beer-branding-trends

> Let’s begin by discussing a few of the visual trends we’ve seen rise in prominence this year. Maximum design, minimal branding This is awesome! Wait, who made this again? This colorful styling took root as a way to denote a brewery’s special releases by seeking to stand starkly apart from core flagship packaging. Originally, this…

*Let’s begin by discussing a few of the visual trends we’ve seen rise in prominence this year.*

### Maximum design, minimal branding

*This is awesome! Wait, who made this again?*

This colorful styling took root as a way to denote a brewery’s special releases by seeking to stand starkly apart from core flagship packaging. Originally, this created a one-off sense of “beer as art” — often signifying an extremely experimental beer, or a limited release that stands apart from business as usual. We are now noticing that smaller/younger breweries are applying this approach to their core/flagship offerings, for better and for worse.

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